Measuring up : how advertising affects self-image/ Vickie Rutledge Shields with Dawn Heinecken.

By:

Shields, Vickie Rutledge

Contributor(s):

Heinecken, Dawn

Publication details: Philadelphia, PA : University of Pennsylvania Press, c2002.Description: xvi, 206 p. : ill. ; 24 cmISBN:

0812217918 (pbk.) :
0812236319 (cloth : alk. paper)

Subject(s):

LOC classification:

P96.G44 S54 2002

Summary: Explores the forms and channels of power used in one of the most insidious and overt means of mass influence in popular culture. Distributed by Syndetic Solutions, Inc.

Holdings
Item type	Current library	Home library	Shelving location	Call number	Status	Date due	Barcode
Books	American University in Dubai	American University in Dubai	Main Collection	P 96 .G44 S54 2002 (Browse shelf(Opens below))	Available		251754

Includes bibliographical references (p. [187]-195) and index.

Explores the forms and channels of power used in one of the most insidious and overt means of mass influence in popular culture. Distributed by Syndetic Solutions, Inc.

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Measuring up : how advertising affects self-image/ Vickie Rutledge Shields with Dawn Heinecken.

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