The art & science of interpreting market research evidence / D.V.L. Smith and J.H. Fletcher.

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Publication details: Chichester, Eng. ; New York : Wiley, c2004.Description: x, 236 p. : ill. ; 26 cmISBN:

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Holdings
Item type	Current library	Home library	Shelving location	Call number	Status	Date due	Barcode
Books	American University in Dubai	American University in Dubai	Main Collection	HF 5415.2 .S558 2004 (Browse shelf(Opens below))	Available		250217

Includes bibliographical references (p. [225]-228) and index.

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