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Martha Inc. : the incredible story of Martha Stewart Living Omnimedia / Christopher M. Byron.
Publication details: New York : Wiley, c2002.Description: viii, 405 p. : ill. ; 24 cmISBN:- 0471123005
- TX140.S74 B97 2002
Contents:
Summary: The Martha Stewart business model may be one of the most successful developed in the past ten years, according to this lively, in-depth examination of the Diva of Domesticity.
Nancy Drew and the Case of the Hidden Childhood -- A Model Life -- To Wall Street -- The Page Turns -- A Nascent Empire: The Martha Moment Is Born -- Who's Afraid of Virginia Woolf? -- Making the Best-Seller List -- Kmart Calls -- How to Negotiate a Contract -- Strategy: Get Others to Pay -- Controlling the Stress Lines -- No Good Deed Goes Unpunished -- Time Takes Martha -- Martha Takes TV -- In the Company of Women -- Scheming Times -- A Taxing Situation -- Time Takes a Licking -- Labor Relations -- When Being in the Public Eye Is Not a Good Thing -- From Wall Street to Main Street -- To the Ends of the Earth.
| Item type | Current library | Home library | Shelving location | Call number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|---|
Books
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American University in Dubai | American University in Dubai | Main Collection | TX 140 .S74 B97 2002 (Browse shelf(Opens below)) | Available | 47004 |
Includes bibliographical references (p. 349-391) and index.
Nancy Drew and the Case of the Hidden Childhood -- A Model Life -- To Wall Street -- The Page Turns -- A Nascent Empire: The Martha Moment Is Born -- Who's Afraid of Virginia Woolf? -- Making the Best-Seller List -- Kmart Calls -- How to Negotiate a Contract -- Strategy: Get Others to Pay -- Controlling the Stress Lines -- No Good Deed Goes Unpunished -- Time Takes Martha -- Martha Takes TV -- In the Company of Women -- Scheming Times -- A Taxing Situation -- Time Takes a Licking -- Labor Relations -- When Being in the Public Eye Is Not a Good Thing -- From Wall Street to Main Street -- To the Ends of the Earth.
The Martha Stewart business model may be one of the most successful developed in the past ten years, according to this lively, in-depth examination of the Diva of Domesticity.
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