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The Art and Science of Marketing : marketing for marketing managers / Grahame R. Dowling.
Publication details: Oxford, UK; New york, NY: Oxford University Press, 2005, c2004.Edition: 1st pbk. edDescription: xv, 441 p. : ill.; 23 cmISBN:- 9780199285563 (pbk.) :
- 019928556X (pbk.) :
- Art & science of marketing
- HF5415 .D747 2004
| Item type | Current library | Home library | Shelving location | Call number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|---|
Books
|
American University in Dubai | American University in Dubai | Main Collection | HF 5415 .D747 2004 (Browse shelf(Opens below)) | Available | 695213 |
Includes bibliographical references and index.
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