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Think like your customer : a winning strategy to maximize sales by understanding how and why your customers buy / Bill Stinnett.
Publication details: New York, NY : McGraw-Hill, c2005.Description: xxiv, 261 p. : ill. ; 23 cmISBN:- 9780071441889 (pbk.) :
- 0071441883 (pbk.) :
- HF5415.32 .S75 2005
Contents:
Why customers buy -- What customers think about -- What customers really want -- How customers perceive value and risk -- The cause and effect of business value -- The value of customer relationships -- How customers buy -- The sales process--redefined -- Anatomy of a buying decision -- Reverse-engineering the buying process -- Elevating the buying process -- Accelerating the buying process.
| Item type | Current library | Home library | Shelving location | Call number | Status | Date due | Barcode | |
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American University in Dubai | American University in Dubai | Main Collection | HF 5415.32 .S75 2005 (Browse shelf(Opens below)) | Available | 694836 |
Why customers buy -- What customers think about -- What customers really want -- How customers perceive value and risk -- The cause and effect of business value -- The value of customer relationships -- How customers buy -- The sales process--redefined -- Anatomy of a buying decision -- Reverse-engineering the buying process -- Elevating the buying process -- Accelerating the buying process.
Includes bibliographical references (p. 251-252) and index.
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