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The 50-plus market : why the future is age neutral when it comes to marketing & branding strategies / Dick Stroud.
Publication details: London ; Sterling, Va. : Kogan Page, c2005, 2006.Description: xvi, 314 p. : ill. ; 24 cmISBN:- 0749442581 :
- Fifty-plus market
- HF5415 .S874 2005
Contents:
Marketers on marketing to the over-50s -- The future is getting old(er) -- Myths and marketing myopia -- A global snapshot -- What's different about being 'old'? -- The strange world of segmentation -- The value of geodemographics -- The rules have changed -- From theory to practice -- Interactive channels : myths, facts and unknowns -- Interactive media for older eyes, hands and minds -- Communicating with the over-50s -- Thoughts about the creative -- What of the future?
| Item type | Current library | Home library | Shelving location | Call number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|---|
Books
|
American University in Dubai | American University in Dubai | Main Collection | HF 5415 .S874 2006 (Browse shelf(Opens below)) | Available | 688986 |
"In association with OMD."
Includes index.
Reprint. First published in Great Britain and United States in 2005 by Kogan Page Limited.
Marketers on marketing to the over-50s -- The future is getting old(er) -- Myths and marketing myopia -- A global snapshot -- What's different about being 'old'? -- The strange world of segmentation -- The value of geodemographics -- The rules have changed -- From theory to practice -- Interactive channels : myths, facts and unknowns -- Interactive media for older eyes, hands and minds -- Communicating with the over-50s -- Thoughts about the creative -- What of the future?
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