Brand hijack : marketing without marketing / Alex Wipperfürth.

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Publication details: New York : Portfolio, 2005.Description: vii, 280 p. : ill. ; 24 cmISBN:

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LOC classification:

Holdings
Item type	Current library	Home library	Shelving location	Call number	Status	Date due	Barcode
Books	American University in Dubai	American University in Dubai	Main Collection	HD 69 .B7 W553 2005 (Browse shelf(Opens below))	Available		681668

Includes bibliographical references (p. 259-270) and index.

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AUD Library Catalog