Normal view
MARC view
Why we shop : emotional rewards and retail strategies / Jim Pooler.
Publication details: Westport, Conn. : Praeger, 2003.Description: 206 p. : ill. ; 24 cmISBN:- 027598172X :
- HF5415.32 .P66 2003
Contents:
Summary: Pooler offers a captivating exploration of the emotional and psychological dimensions of shopping.
How Shopping Has Changed -- Shopping outside the Box -- The Shopping Information Gap -- The Reasons We Shop Today -- The Mindset of Shopping -- Motivations for Shopping -- Shopping from the Heart -- The Passionate Shopper -- Emotional Rewards -- Shopping in the Demographic Stages of Life -- The Challenge for Retailers -- The Levels of Retail Need -- Retail Strategies -- Internet Retailing.
| Item type | Current library | Home library | Shelving location | Call number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|---|
Books
|
American University in Dubai | American University in Dubai | Main Collection | HF 5415.32 .P66 2003 (Browse shelf(Opens below)) | Available | 661264 |
Includes index.
How Shopping Has Changed -- Shopping outside the Box -- The Shopping Information Gap -- The Reasons We Shop Today -- The Mindset of Shopping -- Motivations for Shopping -- Shopping from the Heart -- The Passionate Shopper -- Emotional Rewards -- Shopping in the Demographic Stages of Life -- The Challenge for Retailers -- The Levels of Retail Need -- Retail Strategies -- Internet Retailing.
Pooler offers a captivating exploration of the emotional and psychological dimensions of shopping.
There are no comments on this title.
Log in to your account to post a comment.