How Asia advertises : the most successful campaigns in Asia-Pacific and the marketing strategies behind them / Jim Aitchison.

By:

Aitchison, Jim

Publication details: Singapore : J. Wiley & Sons (Asia), 2002.Description: xviii, 411 p. : ill., ports. ; 26 cmContent type:

text

Media type:

unmediated

Carrier type:

volume

ISBN:

0470820551 :

Subject(s):

LOC classification:

HF5813.A74 A39 2002

Summary: The first definitive sourcebook and compilation of 100 best advertising campaigns in Asia. * The wide spectrum of campaigns will offer valuable business tools for easy side-by-side product comparison. * Divided into 15 specific product or services to cater to a wide variety of marketers.

Holdings
Item type	Current library	Home library	Shelving location	Call number	Status	Date due	Barcode
Books	American University in Dubai	American University in Dubai	Main Collection	HF 5813 .A74 A39 2002 (Browse shelf(Opens below))	Available		649558

Includes index.

The first definitive sourcebook and compilation of 100 best advertising campaigns in Asia. * The wide spectrum of campaigns will offer valuable business tools for easy side-by-side product comparison. * Divided into 15 specific product or services to cater to a wide variety of marketers.

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How Asia advertises : the most successful campaigns in Asia-Pacific and the marketing strategies behind them / Jim Aitchison.

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