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Marketing research essentials / Carl McDaniel Jr., Roger Gates.
Publication details: Hoboken, NJ : J. Wiley, c2004.Edition: 4th edDescription: xxv, 420, 14, 8, 11 p. : ill. ; 26 cm. + 1 CD-ROM (4 3/4 in.)ISBN:- 0471448451 (pbk.) :
- HF5415.2 .M3825 2004
| Item type | Current library | Home library | Shelving location | Call number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|---|
Books
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American University in Dubai | American University in Dubai | Main Collection | HF 5415.2 .M3825 2004 (Browse shelf(Opens below)) | Available | 652768 |
"SPSS student version 11.0 for Windows"--CD-ROM.
Includes bibliographical references (p. 8-14 of the 3rd group) and index.
"Marketing Research Essentials, 4th Edition is filled with cases, chapter-opening vignettes, marketing research war stories, and ethical dilemmas. The text connects the materials to the real world of marketing research, as it's practiced in today's top firms. Both authors bring a combined 40 years of marketing research experience to the new edition. This fourth edition continues to present marketing research through the eyes of a manager using, or purchasing marketing research information.
System requirements for accompanying CD-ROM: Windows 98, ME, XP, 2000 or Windows NT.
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