There's no business that's not show business : marketing in an experience culture / Bernd H. Schmitt, David L. Rogers, Karen Vrotsos.

By:

Schmitt, Bernd

Contributor(s):

Series: Financial Times Prentice Hall booksPublication details: Upper Saddle River, NJ : Financial Times Prentice Hall, c2004.Description: xxxiii, 279, [4] p. : ill. ; 24 cmISBN:

0130471194 :

Subject(s):

LOC classification:

HF5415.13 .S344 2004

Summary: Schmitt and Rogers demonstrate how to use "show biz" techniques to cut through the clutter, engage customers personally, differentiate product or brand--and create real, long--term value.

Holdings
Item type	Current library	Home library	Shelving location	Call number	Status	Date due	Barcode
Books	American University in Dubai	American University in Dubai	Main Collection	HF 5415.13 .S344 2004 (Browse shelf(Opens below))	Available		644765

Includes index.

Schmitt and Rogers demonstrate how to use "show biz" techniques to cut through the clutter, engage customers personally, differentiate product or brand--and create real, long--term value.

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There's no business that's not show business : marketing in an experience culture / Bernd H. Schmitt, David L. Rogers, Karen Vrotsos.

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