Includes bibliographical references and index.

What you need to know before you start to use this book / Adam Briggs, Paul Cobley -- What are the Media? -- Introduction to 'What are the Media?' / Adam Briggs, Paul Cobley -- Comics -- 'Eurocomics: "9th art" or misfit lit?' / Roger Sabin -- Book publishing -- 'The book publishing industry' / David Saunders -- Advertising -- 'Advertising and the new media environment' / Iain MacRury -- News agencies -- 'Global and national news agencies: opportunities and threats in the age of the Internet' / Oliver Boyd-Barrett, Terhri Rantanen -- Public relations and journalism -- 'Promotion and power' / David Miller -- Newspapers -- 'The sociology of the press' / James Curran -- Magazines -- 'Magazines: the bulging bookstalls' / Brian Braithwaite -- Radio -- 'Radio: public service, commercialism and the paradox of choice' / Andrew Crisell -- Television -- 'A framework for analysing contemporary television' / Richard Paterson -- Cinema -- 'Cinema in Europe' / Anne Jackel -- Pop music -- 'Marketing and mediating popular music in Europe' / Roy Shuker -- Technology -- 'New technologies and the media' / Brian McNair -- 'Outside' the Media -- Introduction to '"Outside" the Media' / Adam Briggs, Paul Cobley -- Economics -- 'The economics of the media' / Patrick Barwise, David Gordon -- Policy -- 'Making media policy' / Sylvia Harvey -- Models of media institutions -- 'Media institutions in Europe' / Ralph Negrine -- Audience research -- 'Administrative research of audiences' / Ray Kent -- 'Effects' -- 'Media effects: continuing controversies' / Guy Cumberbatch -- 'Impacts and influences' -- 'Media influence revisited: an introduction to the "new effects research"' / Jenny Kitzinger -- Active audiences -- 'The active audience' / Joke Hermes -- Approaches -- 'Why study media form?' / John Corner -- In the Media -- Introduction to 'In the Media' / Adam Briggs, Paul Cobley -- Sexuality -- 'Tracing desires: sexuality in media texts' / Andy Medhurst -- Gender -- 'From Britney Spears to Erasmus: women, men and representation' / Irene Costera Meijer, Liesbet van Zoonen -- Social class -- 'Identifying characteristics of class in media texts' / Joanne Lacey -- Race and ethnicity -- 'Race and ethnicity the construction of Black and Asian ethnicities in British film and television' / Sarita Malik -- Youth -- '"The good, the bad and the ugly": post-war media representations of youth' / Bill Osgerby -- Disability -- 'Making up disabled people: charity, visibility and the body' / Jessica Evans -- Nationality -- 'National identity and the media' / Andrew Higson -- Sport -- 'Sport as real life: media sport and culture' / Neil Blain, Raymond Boyle -- News production -- 'News values' / Jerry Palmer -- Parliamentary politics -- 'The media and politics' / Ivor Gaber -- News photography -- '"The direct appeal to the eye"? Photography and the press' / Patricia Holland -- Pornography and censorship -- 'Sex and censoriousness: pornography and censorship in Britain' / Linda Ruth Williams.

This is a fully updated edition of the best-selling" The Media: An Introduction" a collection of specially written essays designed to introduce the study of media. This collection of esays enhances its reputation as an original and insightful volume covering the whole spectrum of media. This fully updated and expanded edition offers an accessible factual and theoretical overview of the media industry and is a comprehensive empirical guide to the separate institutions that make up the media. For those interested in the various mass media and its influence in society.