Normal view
MARC view
Strategic marketing management cases / David W. Cravens, Charles W. Lamb, Victoria L. Crittenden.
Series: The Irwin/McGraw-Hill series in marketingPublication details: Boston, Mass. : McGraw-Hill, c2002.Edition: 7th ed. International edDescription: xvi, 685 p. : ill. ; 26 cm. + 1 computer disc (4 3/4 in.)ISBN:- 0071123253 (International ed.)
- HF5415 .C6944 2002
| Item type | Current library | Home library | Shelving location | Call number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|---|
Books
|
American University in Dubai | American University in Dubai | Main Collection | HF 5415 .C6944 2002 (Browse shelf(Opens below)) | Available | 45802 |
Title on CD-ROM: Excel Spreadsheets for use with Strategic Marketing Management Cases.
Includes bibliographical references and index.
System requirements for accompanying computer disc: IBM® PC, or 100% compatible with a Pentium®/90 MHz processor, 16MB of RAM, Microsoft® Windows®95 or higher, and Microsoft® Exel 97 or higher.
There are no comments on this title.
Log in to your account to post a comment.