Firebrands : building brand loyalty in the Internet age / Michael Moon with Doug Millison.

By:

Moon, Michael

Contributor(s):

Millison, Doug

Publication details: Berkeley, Calif. : Osborne/McGraw-Hill, 2000.Description: xviii, 318 p. : ill. ; 24 cmISBN:

0072124490 :

Subject(s):

Summary: "Firebrands!" explains how marketers can use the Internet to strengthen their brand and gain competitive advantage. It provides an in-depth explanation of digital branding, with two dozen case studies of successful online brands and not-so-successful ones. CD-ROM demonstrates digital branding, the right way to brand products and companies. 48 illustrations.

Holdings
Item type	Current library	Home library	Shelving location	Call number	Status	Date due	Barcode
Books	American University in Dubai	American University in Dubai	Main Collection	HF 6161 .B4 M66 2000 (Browse shelf(Opens below))	Available		620260

"Firebrands!" explains how marketers can use the Internet to strengthen their brand and gain competitive advantage. It provides an in-depth explanation of digital branding, with two dozen case studies of successful online brands and not-so-successful ones. CD-ROM demonstrates digital branding, the right way to brand products and companies. 48 illustrations.

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Firebrands : building brand loyalty in the Internet age / Michael Moon with Doug Millison.

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